William "Bill" Crawford

Bill is a third-generation nurseryman who runs a small family garden center on the outskirts of Kansas City. His grandfather started the business in the 1960s, and Bill took over after working as an ag teacher for a decade. He knows the plants that work in the Kansas City area better than anyone—he's grown most of them himself and watched customers succeed or fail with the rest. Bill specializes in trees and shrubs for the Midwest, perennial borders that handle the region's hot summers and cold winters, and helping customers make sensible choices rather than impulse buys. He writes the way he talks to customers: patient, knowledgeable, and honest about what's worth the money and what isn't.