Skip to main content

Privacy Policy

Effective Date: 9 July 2026

Plant Reference (www.plantref.org) is owned and operated by Okaythen Pty Ltd ("Okaythen", "we", "us"), a company registered in Australia. This policy explains how we collect, use, and protect your information.

1. Information We Collect

Personal Information

When you create an account, we collect:

  • Email address
  • Display name
  • Profile information you choose to provide

Usage Information

We automatically collect information about how you use our service:

  • Study sessions and quiz results
  • Plant collections and favorites
  • Images you upload
  • Browser and device information

Mobile App

The Plant Reference iOS app uses the same account system and collects the same information described above. In addition, on your device:

  • Camera and photo library access is requested only when you choose to add a plant photo, and is used solely to upload that photo
  • Study material you download for offline use is stored on your device and can be removed in the app at any time
  • Reminders and notifications are optional and controlled in the app's settings
  • We do not track you across other companies' apps or websites

2. How We Use Your Information

We use your information to:

  • Provide and improve our educational services
  • Personalize your learning experience
  • Track your study progress
  • Communicate with you about your account
  • Ensure the security of our platform

3. Image Uploads and Ownership

Important: Image Rights

By uploading images to Plant Reference ("Plant Reference"), you grant us perpetual, worldwide, royalty-free rights to use, modify, and distribute your images for educational purposes.

When you upload plant images to our platform:

  • You retain your original copyright to the images
  • You grant Plant Reference a perpetual, worldwide, royalty-free license to use the images
  • We may use your images to improve our educational content
  • Images may be shared with other users for educational purposes
  • We may modify, crop, or enhance images for better educational value
  • You warrant that you have the right to upload and license the images

4. Data Sharing

We do not sell your personal information. We may share your information:

  • With educational institutions if you're part of their program
  • With other users for collaborative learning features
  • With service providers who help us operate the platform
  • When required by law or to protect our rights

5. Data Security

We implement appropriate security measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Regular security audits
  • Limited access to personal information
  • Secure hosting infrastructure

6. Your Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Delete your account and associated data (available in the app's account settings, or by contacting us)
  • Export your data
  • Opt out of certain communications

7. Cookies and Tracking

We use cookies and similar technologies to:

  • Remember your preferences
  • Keep you signed in
  • Analyze how you use our service
  • Improve our platform

8. Children's Privacy

Our service is designed for educational use and may be used by minors under supervision of educational institutions. We do not knowingly collect personal information from children under 13 without parental consent.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the effective date.

10. Contact Us

If you have questions about this privacy policy or our data practices, please contact us at:

Operator: Okaythen Pty Ltd, Australia
Email: privacy@plantref.org
Website: www.plantref.org