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Echinacea purpurea 'PowWow Wild Berry'
PowWow Wild Berry Coneflower
Garden selection; species {Echinacea purpurea} is native to eastern and central North America
Key Features
Attracts PollinatorsAttracts ButterfliesDeer ResistantDrought TolerantContainer Friendly
Native to North America
Maintenancevery low
Overview
Echinacea purpurea 'PowWow Wild Berry' is a compact, heavy-blooming coneflower in the daisy family (Asteraceae) from the PowWow series that grows 18-24 inches (45-60 cm) tall and 12-18 inches (30-45 cm) wide. Deep rose-magenta to wild-berry-purple overlapping ray florets with a dark bronze central cone appear from July through September with continuous reblooming over 10+ weeks. The flower colour is deeper and more saturated than the standard species pink, leaning toward a rich berry-purple that holds without fading through the bloom. The PowWow series traits — first-year bloom from seed, compact habit, and heavy bloom production without requiring deadheading — are shared with 'PowWow White'. 'PowWow Wild Berry' also received All-America Selections recognition. The compact stature and branching habit produce a dense, floriferous plant that fills its space without staking. The deep colour combined with the compact form makes this a top-performing E. purpurea selection for smaller spaces and containers. Dark green, rough-textured foliage. Deer avoid the foliage.
Native Range
The species Echinacea purpurea is native to eastern and central North America. 'PowWow Wild Berry' is from the PowWow series, an All-America Selections winner.Suggested Uses
Used at the front and middle of borders, in containers of 3 gallons (11 liters) or more, and in mass plantings. The deep berry colour is more saturated than the standard species and pairs with white, yellow, and silver companions. Planting alongside 'PowWow White' produces a coordinated series display. First-year bloom from seed allows annual-style use.How to Identify
Appearance
Size & Dimensions
Height1'6" - 2'
Width/Spread1' - 1'6"
Reaches mature size in approximately 1 years
Colors
Bloom Information
Flowering from July through September, approximately 10 weeks with continuous reblooming. First-year bloom from seed. The deep berry colour is consistent through the season.Detailed Descriptions
Flower Description
Deep rose-magenta to wild-berry-purple ray florets with a dark bronze coneFoliage Description
Dark green, ovate, rough-texturedGrowing Conditions
Sun Requirements
Requires 6-10 hours of direct sunlight daily
• Full Sun: 6+ hours of direct sunlight
• Partial Shade: 3-6 hours of direct sunlight
• Full Shade: Less than 3 hours of direct sunlight
Care & Maintenance
Care Guide
Plant in full sun with at least 6 hours of direct light. Average, well-drained soil. Heavy fertilising is avoided. Watering during establishment is sufficient. Spent flowers are deadheaded for maximum flower count, or natural reblooming is allowed. All stems are cut to ground level in late winter.Pruning
Spent flowers are deadheaded for maximum flower production, or natural reblooming is allowed. All stems are cut to ground level in late February-March.Pruning Schedule
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fallearly spring
Maintenance Level
very lowContainer Growing
✓ Suitable for container growing
Minimum container size: 3 gallons