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Echinacea purpurea 'PowWow White'
PowWow White Coneflower
Garden selection; species {Echinacea purpurea} is native to eastern and central North America
Key Features
Attracts PollinatorsAttracts ButterfliesDeer ResistantDrought TolerantContainer Friendly
Native to North America
Maintenancevery low
Overview
Echinacea purpurea 'PowWow White' is a compact, heavy-blooming coneflower from the PowWow series that grows 18–24 inches (45–60 cm) tall and 12–18 inches (30–45 cm) wide — roughly half the height of the standard species. Pure white overlapping ray florets with a large green-to-bronze central cone appear from July through September with heavy, continuous reblooming over 10+ weeks. The PowWow series was bred for first-year flowering from seed, compact habit, and heavy bloom production without requiring deadheading — though deadheading further increases flower count. 'PowWow White' received an All-America Selections award, recognizing its consistent performance from seed. The compact stature eliminates the flopping that taller coneflower selections experience in rich soil. The branching habit produces multiple flower stems per plant, resulting in more simultaneous blooms than single-stemmed species types. Dark green, rough-textured foliage. Deer avoid the foliage.
Native Range
The species Echinacea purpurea is native to eastern and central North America. 'PowWow White' is from the PowWow series, an All-America Selections winner.Suggested Uses
Used at the front and middle of borders, in containers of 3 gallons (11 liters) or more, and in mass plantings where the compact, heavy-blooming habit fills space without staking. The first-year bloom from seed allows annual-style use. Mix with 'PowWow Wild Berry' for a white-and-pink companion display.How to Identify
Appearance
Size & Dimensions
Height1'6" - 2'
Width/Spread1' - 1'6"
Reaches mature size in approximately 1 years
Colors
Bloom Information
Flowering from July through September, approximately 10 weeks with continuous reblooming. First-year bloom from seed. Heavy branching produces many simultaneous flowers.Detailed Descriptions
Flower Description
Pure white ray florets with a large green-to-bronze coneFoliage Description
Dark green, ovate, rough-texturedGrowing Conditions
Sun Requirements
Requires 6-10 hours of direct sunlight daily
• Full Sun: 6+ hours of direct sunlight
• Partial Shade: 3-6 hours of direct sunlight
• Full Shade: Less than 3 hours of direct sunlight
Care & Maintenance
Care Guide
Plant in full sun with at least 6 hours of direct light. Average, well-drained soil. Do not fertilize heavily. Water during establishment. Deadhead for maximum flower count or leave for natural continuous bloom. Cut all stems to ground level in late winter.Pruning
Deadhead for maximum flower production or allow natural reblooming. Cut all stems to ground level in late February–March.Pruning Schedule
J
F
M
A
M
J
J
A
S
O
N
D
fallearly spring
Maintenance Level
very lowContainer Growing
✓ Suitable for container growing
Minimum container size: 3 gallons