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Verbena rigida
Rigid Verbena
South America — southern Brazil, Argentina, Paraguay
At a Glance
TypePerennial
HabitSpreading
FoliageSemi-evergreen
Height12-18 inches (30-45 cm)
Width24-36 inches (60-90 cm)
Maturity1 years
Overview
Verbena rigida is rigid verbena (sandpaper verbena) — a tough, spreading South American perennial growing 12–18 inches (30–45 cm) tall and 24–36 inches (60–90 cm) wide. The species name 'rigida' means 'stiff', describing the stiff, rough-textured (sandpapery) dark green toothed leaves. Bright purple to violet-purple flowers in dense flat-topped clusters 2 inches (5 cm) across bloom continuously from June through the first frost — a 16+ week bloom season without deadheading. The tuberous root system spreads underground, creating an expanding colony over time. Self-sows in mild climates — can naturalize in zones 8–10. Hardy to zone 7 with mulching; in zones 5–6, treat as an annual or lift tubers. The continuous bloom, heat tolerance, and drought tolerance make this a dependable long-season perennial for hot, dry gardens. Butterflies and hummingbirds visit heavily. Deer avoid the rough foliage.
Native Range
Verbena rigida is native to South America — southern Brazil, Argentina, and Paraguay.Suggested Uses
Used in hot dry borders, xeric gardens, mass plantings, slopes, and containers of 3 gallons (11 L) or more. The 16+ week continuous bloom justifies annual treatment in cold zones. Top butterfly and hummingbird plant.How to Identify
Appearance
Size & Dimensions
Height1' - 1'6"
Width/Spread2' - 3'
Reaches mature size in approximately 1 years
Colors
Bloom Information
Flowering from June through frost, approximately 16+ weeks continuously. Bright purple flat-topped clusters. No deadheading needed.Detailed Descriptions
Flower Description
Bright purple to violet-purple, in dense flat-topped clustersFoliage Description
Dark green, stiff, rough-textured (sandpapery), toothedGrowing Conditions
Sun Requirements
Requires 6-12 hours of direct sunlight daily
• Full Sun: 6+ hours of direct sunlight
• Partial Shade: 3-6 hours of direct sunlight
• Full Shade: Less than 3 hours of direct sunlight
Care & Maintenance
Care Guide
Plant in full sun. Well-drained soil. Heat and drought tolerant. Hardy to zone 7 with mulching; annual in zones 5–6. Self-sows in mild climates.Pruning
Cut to ground in early spring. No deadheading needed during the season.Pruning Schedule
J
F
M
A
M
J
J
A
S
O
N
D
early spring
Maintenance Level
very lowContainer Growing
✓ Suitable for container growing
Minimum container size: 3 gallons