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Callicarpa bodinieri var. 'Profusion' (Profusion Beautyberry)
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© Jean-Pol GRANDMONT, some rights reserved (CC-BY) · Wikimedia Commons

Callicarpa bodinieri var. giraldii Profusion 'Profusion'

Profusion Beautyberry

Central and western China (Hubei, Sichuan, Guizhou, Shaanxi; scrubland, forest margins, rocky slopes)

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At a Glance

TypeShrub
HabitUpright
FoliageDeciduous
Height72-96 inches (180-240 cm)
Width60-84 inches (150-210 cm)
Maturity3 years

Growing Zones

USDA Hardiness Zones

5 - 8
These zones indicate the coldest temperatures this plant can typically survive.
What's my zone? →
Frost Tolerancehardy

Overview

Callicarpa bodinieri var. giraldii 'Profusion' is a deciduous shrub in the mint family (Lamiaceae) reaching 72–96 inches (180–240 cm / 6–8 feet) tall with a spread of 60–84 inches (150–210 cm / 5–7 feet). The habit is upright with slightly arching stems. The species is native to central and western China, where it grows in scrubland and open forest margins, and the cultivar 'Profusion' was selected for a heavier berry crop than the species type. Medium green elliptic leaves 3–5 inches (7–13 cm) long are carried in opposite pairs along the stems; despite the mint-family placement, the foliage has no mint scent. Tiny lilac-pink flowers 0.15 inch (4 mm) across open in dense axillary clusters (cymes) along the stems in July–August and are followed in September–October by clusters of violet-purple berries 0.15 inch (4 mm) across that hold on the bare stems after leaf drop into early winter. The genus name Callicarpa combines Greek kallos ('beauty') with karpos ('fruit'), referring to the berry display, and the species honors Émile-Marie Bodinier (1842–1901), a French missionary and plant collector in China. Growth rate is fast at 12–24 inches (30–60 cm) per year. Hardy to zone 5. Cross-pollination between two or more specimens produces heavier berry crops than single plants.

Native Range

Callicarpa bodinieri is native to central and western China (Hubei, Sichuan, Guizhou, and Shaanxi provinces), where it grows in scrubland, on open forest margins, and on rocky slopes. The species honors Émile-Marie Bodinier (1842–1901), a French missionary and plant collector in China. Variety giraldii has more intensely colored fruit than the species type, and the cultivar 'Profusion' is a further selection for heavier berry production.

Suggested Uses

Grown in mixed borders, at the back of perennial plantings, in shrub massings, and in wildlife-friendly gardens at 60–84 inch (150–210 cm) spacing. Plant two or more specimens for cross-pollination. The winter berry display combines with red-twig Cornus, yellow-twig Cornus sericea 'Flaviramea', and bare-stemmed deciduous trees in a mixed-color winter palette. Birds consume the berries through late winter. Container culture requires 10 gallon (38 L) or larger pots for a compact hard-pruned specimen. Heavy shade, wet soils, and climates colder than zone 5 produce poor results.

How to Identify

Separated from C. americana (American beautyberry) by the smaller shrub stature (6–8 feet / 180–240 cm versus 3–6 feet / 90–180 cm), the opposite leaves held on more upright stems, and the violet-purple (versus magenta-purple) berry color. Separated from C. japonica by the larger berry clusters and heavier fruit set. Separated from the species type C. bodinieri by the heavier berry crop of 'Profusion'. Dense clusters of violet-purple 0.15 inch (4 mm) berries along bare stems from September into early winter confirms identification.

Appearance

Size & Dimensions

Height6' - 8'
Width/Spread5' - 7'

Reaches mature size in approximately 3 years

Colors

Flower Colors

Foliage Colors

Fall Foliage Colors

Bloom Information

Bloom Period

~3 weeks
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Tiny lilac-pink flowers 0.15 inch (4 mm) across open in dense axillary cymes along the stems in July–August over 2–3 weeks. Flowers are pollinated by bees and small flies. Berry clusters follow and ripen to violet-purple in September–October. Fruit holds on the bare stems through November and into December in most of the range; the bare-stem-with-purple-berries winter display is the primary ornamental feature, not the summer flowers.

Detailed Descriptions

Flower Description

Lilac-pink, tiny 0.15 inch in dense axillary cymes along the stems

Foliage Description

Medium green, elliptic, opposite, 3-5 inches with finely toothed margins; turns pale yellow to mauve-purple in fall

Growing Conditions

Sun Requirements

Requires 5-10 hours of direct sunlight daily
• Full Sun: 6+ hours of direct sunlight
• Partial Shade: 3-6 hours of direct sunlight
• Full Shade: Less than 3 hours of direct sunlight

Soil Requirements

pH Range5.5 - 7.0(Neutral)
357912
Soil Types
Drainagewell drained

Water & Climate

Water Needs

Medium

Frost Tolerance

hardy

Time to Maturity

2-3 years

Drought Tolerance

Drought tolerant when established

Care & Maintenance

Care Guide

Grows in full sun in moist well-drained loam at pH 5.5–7.0. Hardy to zone 5. Full sun produces the heaviest berry crops; partial shade reduces fruit set. Planting two or more specimens within 15–25 feet (5–8 m) of each other increases cross-pollination and berry set. Fruits develop on new wood (current-season growth), so heavy spring pruning is tolerated and encourages a more compact 48–60 inch (120–150 cm) plant with a dense berry display. Drought-tolerant once established. Pest and disease problems are rare.

Pruning

Prune in early spring (March) before new growth emerges. For a compact 48–60 inch (120–150 cm) plant with heavy berry set, cut all stems to 12–18 inches (30–45 cm) above ground. For a taller, more open 72–96 inch (180–240 cm) plant, remove only dead, damaged, or crossing stems. Fruits form on new wood, so spring cutting does not remove the current-year berry potential.

Pruning Schedule

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early spring

Maintenance Level

low

Container Growing

✓ Suitable for container growing

Minimum container size: 10 gallons

⚠️ Toxicity Warning

Non-toxic